Vacancy details

Blanchardstown, Dublin 15

Why Does the Job Exist?

To create and lead the category vision to drive future growth across the Meat division

Working Relationships


  • Reports into the Category and Shopper Marketing Controller.
  • Works alongside Category, Brand and Shopper Marketing.
  • To work as a cross functional team with Sales & the Customer Development teams. 


  • Strategic partners, as required.
  • All necessary Retail Customer /Distributor contacts; (Senior) Buyers, Category planners, Merchandising, etc.


  • To create, lead and embed the Meat Division category vision and plans for the Retail and Food Service channel, working in partnership with our customers and distributors.
  • Take the lead on insight development for innovation and specified project areas for application across the business
  • Work with internal senior commercial stakeholders and the category controller to champion category-based selling and unlock channel opportunities with customers/ distributors
  • Build compelling category selling stories to shape customers/distributors thinking and sell the vision.
  • Interpret and utilise category data to grow sales, by interpreting the key trends and dynamics shaping the industry and wider implications for the category and competitors.
  • Lead cross functional category projects (internally and externally) managing multiple stakeholders.
  • To work with the relevant sales team to support strategic objectives with customers/distributors
  • Review the results of commercial initiatives to determine their effectiveness Vs category/ consumer/shopper objectives.
  • Manage relationships with strategic partners including Nielsen, Kantar, Dunnhumby, HIM, Shopper Research agencies etc.


Preferred Education & Experience

  • Strong analytical and proficient in the use of external market data tools with the ability to turn data into insight
  • Experience of continuous and ad hoc shopper and consumer market data/ research. Knowledge and experience of using IRI/ Nielsen EPOS data and Kantar/ Scantrack consumer panel data is essential and Dunnhumby is preferred.
  • Good communication, relationship building and stakeholder management skills.  
  • Strong leadership skills, a strategic thinker, and a real team player.
  • Educated to degree level, ideally in marketing or business-related degree.
  • 3 Years + category management/ commercial experience within an FMCG environment
  • Experience of working with top Grocery retailer
  • Good understanding of Category management principles - understands the 8-step process and the triple win approach, demonstrates it in day-to-day activities.
  • Evidence of developing and executing category strategies, tactics and plans in partnership with grocery retailers (range, promotion, merchandising, price).
  • A thorough understanding of retail, sales and how organisations work (including ranging and space planning).  
  • Advanced Microsoft Office, especially Excel and PowerPoint skills.

Commercial Travel

  • Travel throughout Ireland and to the UK as required is an essential part of this role.
  • Full EU/UK Driving License is essential.



At Kepak we are looking for people who are as passionate about food as we are. If you would like to join a culture where our values of Ambition, Responsibility, Teamwork and Passion for Food are at the heart of all we do, and diversity and inclusion matters to you then you are what we are looking for.  

  • Responsibility where you will have autonomy in your role from day one
  • Ambition where we look to develop our talent from within
  • Team work if you are looking for a great team of likeminded people
  • Passion for Food Innovation and Strategic impact
  • Learning and Development opportunities
  • Kepak Keep Well employee wellbeing initiatives
  • Hybrid working
  • Company Car
  • Bonus
  • Pension
  • 22 days annual leave
  • Bike to Work scheme
  • Spirit team for a chance to engage with your colleagues
  • Onsite kitchen facilities where breakfast is provided.

Kepak is an Equal Opportunities Employer

Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time