Vacancy details

Kirkham, Preston, Lancashire, England

Primary Function


Why Does the Job Exist?

To create and lead the Foods Division category vison to drive future growth across multiple categories



Working Relationships


  • Reports into the Category and Shopper Marketing Controller.
  • Works alongside Category, Brand and Shopper Marketing.
  • To work as a cross functional team with Sales & the Customer Development teams.


  • Strategic partners, as required.
  • All necessary retailer contacts; (Senior) Buyers, Category planners, Merchandising, etc.





  • To create, lead and embed Foods Division category vison and plans, working in partnership with our retail customers.
  • Act as an objective and independent category advisor, developing and delivering annual category strategy and plans to deliver significant category growth opportunities for Kepak and the retailer.
  • To build and develop relationships with the retailers based on credibility and trust
  • Build compelling category selling stories to shape retailers’ thinking
  • Interpret and utilise category data to grow sales, by interpreting the key trends and dynamics shaping Grocery, Fresh and Chilled and the wider implications for the category and competitors.
  • Lead and facilitate cross functional category projects (internally and externally) managing multiple stakeholders.
  • To work with the relevant NAMs to support strategic objectives with the retailer.
  • Review the results of commercial initiatives to determine their effectiveness Vs category/ consumer/shopper objectives.
  • Manage relationships with strategic partners including Nielsen, Kantar, Dunnhumby, HIM, Shopper Research agencies etc.




Preferred Education & Experience


  • Strong analytical and proficient in the use of external market data tools with the ability to turn data into insight
  • Experience of continuous and ad hoc shopper and consumer market data/ research. Knowledge and experience of using IRI/ Nielsen EPOS data and Kantar/ Scantrack consumer panel data is essential and Dunnhumby is preferred.
  • Good communication, relationship building and stakeholder management skills.  
  • Strong leadership skills, a strategic thinker, and a real team player.
  • Educated to degree level, ideally in marketing or business-related degree.
  • 3 Years + category management/ commercial experience within an FMCG environment
  • Experience of working with top 5 UK Grocery retailer
  • Good understanding of Category management principles - understands the 8-step process and the triple win approach, demonstrates it in day to day activities.
  • Evidence of developing and executing category strategies, tactics and plans in partnership with grocery retailers (range, promotion, merchandising, price).
  • A thorough understanding of retail, sales and how organisations work (including ranging and space planning).  
  • Advanced Microsoft Office, especially Excel and PowerPoint skills.




Commercial Travel


  • Travel to Ireland and throughout the UK as required is an essential part of this role.
  • Full UK or EU Driving License is essential.




Kepak is an Equal Opportunities Employer


Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time